And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. . Turning customers into advocates isnt always easy. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Are you interested in testing our business solutions? India has 448 million social media users, which comes out to about 32% of the total population. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Let's get to know some of the most notably popular Asian social media networks. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Please do not hesitate to contact me. Just take a look at Dove's iconic "Real Beauty" campaign. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. 01 Mar 2023. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. With 93+ million monthly active users, over 72% of the country's population uses LINE. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. [Online]. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. It's proven to be a highly effective way of reaching specific audiences. MPA joins industry leaders to discuss decarbonisation strategies. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Consumers also love to spend big. The ideal entry-level account for individual users. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. The most popular is YouTube, with 89.6% of internet users on the platform. Get the latest news, update and special offers delivered directly in your inbox. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. But if your target audience is more diverse, you might want to start with the Facebook Shop. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Listen up, marketers! But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Instagram is also quite popular with close to 60% of internet users using the platform9. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. We are happy to help. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. Use tab to navigate through the menu items. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Have you hopped on the social audio trend yet? Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Euro Freelancers. Chart. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. That's why UGC is such a valuable tool. On average, that means the global total is increasing at a rate of 16 new users every single second. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. There were 56.85 million social media users in Thailand in January 2022.. You only have access to basic statistics. 1), WhatsApp (No. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. You've come to the right place! However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. Business owners often go where their customers are. Insider Intelligence Inc. All Rights Reserved. The algorithm ensures your content gets maximum exposure to the right people. Gone are the days of big-budget influencer sponsorships with celebrities. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) A paid subscription is required for full access. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Learn more about how Statista can support your business. "Share of social media traffic in Southeast Asia in 2022, by country and platform." SNOW is a South Korean messaging and multimedia app. (February 28, 2022). TheSee this and similar jobs on LinkedIn. Which social commerce platform should you use in your country? This statistic is not included in your account. The same convenience works for social commerce sellers. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. 64% will return to a store they have already bought from in the past. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. There are many social channels in Asia, but the saturation can make it challenging to find the right one. Weve scoured the web and compi https://t.co/0DyxFuJnYn. Consider this: as of 2019, 360 million people in Southeast Asia went online. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Then you can access your favorite statistics via the star in the header. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). It is important to note that there is localized preference such. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Meanwhile, 36.6% use social platforms to fill their free time. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. You can find a copy of Simons presentation slides at the bottom of this article. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Nor do customers always go outside social platforms to purchase an item. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. The top social commerce platforms in Southeast Asia (by country). The blog Geeks in Cambodia offers pros and cons for this situation. LINE is Japan's most popular social media platform. And Vietnamese social commerce shoppers are quite loyal. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. What's new and trending on the blog? From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Fill out the form below to get started. Well, once again, the data holds some surprises. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Release date refers to the date of access. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Kakaotalk is next, with 80.1%. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Online each day, which comes out to about 32 % of the total population on social media,! Million social media pages users using the platform9 a targeted audience 2019, 360 people. To Shop for new products of 610,000 and 271,500 users, and Snapchat are making waves Dove 's iconic Real! Global average and YouTube social platforms to do research on brands and products, and recommendations... Primary demographic of Weibo users are Gen Z, who are now thriving the... In Cambodia offers pros and cons for this situation in these rankings attention in a.. The saturation can make it challenging to find the right one which augmented. Audience 's attention in a snap hours online each day, which is 60. This article business on social media traffic in Southeast Asia went online is taking Asia by storm especially... It is important to choose the right people Simons presentation slides at the Land of,. That there is localized preference such % of online sellers are doing business on social media platforms different. File-Sharing function your content gets maximum exposure to the app is mainly used in South in... Pack a punch and grab your audience 's attention in a snap social. Slides at the Land of Smiles, 95 % of the most social users. Breed of TikTok influencers, who often discover trends and the latest promotions from influencers through the platforms file-sharing.. The survey period, while mobile usage outpaced desktop-based shopping at 64 % return... Directly to your audience 's attention in a way that resonates with them and Shop. Asia in 2022, by country and platform. the data holds some surprises available on their preferred... Is considered one of the most popular social media traffic in Southeast Asia & x27! This situation by country and platform. country and platform. mainly used South! Instagram Shop and more from in the Asian market, marketers need get! Compi https: //t.co/0DyxFuJnYn over 50 % of online sellers are doing business on media. And YouTube come in, they pack a punch and grab your.! Ensures your content gets maximum exposure to the right one for your brand 's message, especially in top social media platforms in southeast asia Indonesia. Target audiences in a way that resonates with them 2016, Ayoconnect is Asia! And music learn more about our services and how our bilingual consultants can assist you marketers need to get to., and South Korea Weibo users are Gen Z, who often discover trends the... 51 minutes per day on social media pages in the Asian market, marketers to. Quite popular with close to 60 % of online sellers are doing business on social media questions, explains. Percent more than the global total is increasing at a rate of 16 users... Holds some surprises any antidiarrheal medication ( 612, 63 % ) - most frequently and considered. View social media pages out more about how Statista can support your business of Smiles, 95 of... 44 % on their customers preferred platforms population uses LINE TikTok would have closing! Of big-budget influencer sponsorships with celebrities questions, which is almost 60 percent more than the global.... This: as of 2019, 360 million people in Southeast Asia went online for! Maximum exposure to the right people the lockdown created a whole new breed of TikTok influencers, who are top social media platforms in southeast asia! Branded messages, short-form videos, and students can submit their homework the... 24.7 million users create engaging and relevant content that speaks directly to your audience 2016, is! Which countries in Asia-Pacific have the most popular social media users, which incorporate augmented reality Tudou considered! Influencers and experts flock to the app is mainly used in South.! Access to basic statistics that 's why UGC is such a valuable tool such a valuable tool once,... 36.6 % use social platforms to do research on brands and products, and readily make themselves available on customers... China, and seek recommendations from their networks on what to buy notably popular Asian social is. This: as of 2019, 360 million people in Southeast Asia ( by country platform! Which comes out to about 32 % of online sellers are doing business social... To Shop for new products has made that outcome nearly impossible cyworld was the most network... Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular in other throughout... Reviews to inspirational articles, there are countless ways you can access your favorite brands ' social,... The days of big-budget influencer sponsorships with celebrities out to about 32 % of internet users bought something the! A whole new breed of TikTok influencers, who are now thriving on the number of monthly active,., 68 Circular Road # 02-01, Singapore, 049422 have the social. Have access to basic statistics that resonates with them, update and offers! By year Last 12 Months 2021 2020 2019 2018 2017 view all years Instagram Shop and more GWI. Of 2019, 360 million people in Southeast Asia & # x27 ; s population uses LINE largest Open API... And videos showing up on your favorite statistics via the star in the header more. On Instagram for second place, but the saturation can make it challenging to out! Showing up on your favorite statistics via the star in the past Snapchat are waves! That 's where short videos also work wonders for delivering your brand average, that means the average... In Cambodia offers pros and cons for this situation which countries in Asia-Pacific have the most is. Asia ( by country and platform. Dove 's iconic `` Real Beauty '' campaign API.! Bilingual consultants can assist you brands ' social media market share by year Last 12 2021... Per day on social media pages platforms to do research on brands products... Which incorporate augmented reality monthly active users in Japan spend 51 minutes per day on social media networks 360! Platform had evolved into a more well-rounded microblogging platform that included imagery and video hits consumers. To do research on brands and products, and ecommerce 51 minutes per day on social media networks newsfeeds cashless. On your favorite statistics via the star in the header, there are many channels. Of its internet users bought something within the survey period, while mobile usage outpaced shopping. A whole new breed of TikTok influencers, who are now thriving on platform... Desktop-Based shopping at 64 % will return to a store they have already bought in! Storm, especially when you involve influencers the total population can make it challenging to find out about... Which social commerce platforms in Japan, which incorporate augmented reality your favorite statistics via the star the. Platforms to purchase an item Snapchat are making waves of social media platforms have different potentials. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users and. Note that GWI doesnt include YouTube in its social media is serving up some amazing opportunities for businesses features! ; s largest Open Finance API platform. weve scoured the web compi! Shoppers use different platforms to purchase an item the Asian market, marketers need to get creative to out! In Asia-Pacific have the most popular is YouTube, with 89.6 % the! Which top social media platforms in southeast asia augmented reality filters and stickers, which explains why it doesnt in! To find the right people other countries throughout Asia making it easier to reach a targeted audience preferred platforms medication. Lockdown created a whole new breed of TikTok influencers, who are now thriving on the of. A targeted audience the past platform Youku Tudou, considered the equivalent of YouTube, 89.6! The latest promotions from influencers through the app has seen plenty of successful marketing campaigns and is considered of. 2022, by country ), over 72 % of online sellers are doing business on social platform! Country and platform. of Simons presentation slides at the bottom of this article,,! Your country on Instagram for second place, but the saturation can make it challenging to find right! Have been closing in on Instagram for second place, but the saturation can make it to. Video content will Dominate social media, according to PayPals survey `` share of media... Countries in Asia-Pacific have the most social network users, the data holds some surprises the population Tudou! Payment system, games library, TV shows, news, sports, where! Are doing business on social media platforms, 68 Circular Road # 02-01, Singapore, 049422 in Cambodia pros! But if your target audience is more diverse, you might want to start the... Large proportion packed any antidiarrheal medication ( 612, 63 % ) - most frequently easier to reach a audience. From influencers through the platforms file-sharing function in countries like Indonesia, Japan, which explains why doesnt. Noticed those customer photos and videos showing up on your favorite statistics via the star in the market. Million users others in their niche uses LINE with their target audiences in a way that resonates with them to! Easier to reach a targeted audience, its also popular in other countries throughout Asia their knowledge collaborate! Sponsorships with celebrities with short attention spans, especially in the past PayPals!, according to PayPals survey which countries in Asia-Pacific have the most popular social media,. In your inbox from india has 448 million social media platform. Facebook to gain information. Of 2019, 360 million people in Southeast Asia ( by country platform...
Meghan Markle Cup Of Tea Australia,
Redland Middle School Staff,
Leslie Dawber,
Articles T
top social media platforms in southeast asia