Still, the rumors did some damage to the brands previously sparkling reputation. David Williams/Bloomberg via Getty Images The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. 5, Olaplex No. The lawsuit is the latest controversy for the ultra-popular hair-care brand. Cause #2: Using the product incorrectly. Live market coverage co-anchored from Hong Kong and New York. It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. I was using No. Have you tried @Olaplex? Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. Olaplex CEO JuE Wong addressed . Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Class-action lawsuits have been filed in different states against Unilever for these products. An example of data being processed may be a unique identifier stored in a cookie. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . Before commenting, please review our comment policy. The subsequent social media fallout prompted Olaplex CEO . Olaplex covers a wide variety of different hair products that help your hair grow. 3 min read. They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. Please download the PDF to view it: Download PDF. 'My hair is now in great condition and can go for 4 days between washes. Do you work at Olaplex or have information to share? Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . . ', 'I was using it too much, and it literally broke my hair. These people used a combination of Olaplex products, and it helped their hair immensely. The BBC is not responsible for the content of external sites. Add Your Comments. Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. This is why I dont recommend Olaplex products. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. Additionally, they hope to get full refunds, including tax, for all those who bought this product. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. It's about the combination of ingredients.. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. What Could Elon Musk Possibly Be Thinking? "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. Jue Wong posted a . After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. She said she also experienced redness and swelling around her face and hairline. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. Every one of Olaplex products pass this HRIPTT test.'. Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. I started to feel the wind and air on my scalp in places that I've never felt it.". Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. . Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. There are thousands of people all saying the same thing. Olaplex customers report hair breakage and loss. Why? David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. as well as other partner offers and accept our. Insider spoke to two people who have received refunds and another who has requested a refund from Olaplex. February 14, 2023 Examined Because of this, there was a nationwide recall of the Olaplex product. the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. A review on No. Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. Top editors give you the stories you want delivered right to your inbox each weekday. The complaint filed Thursday . Only you can determine if Olaplex is worth the risk. Unfortunately, this case is only for the Olaplex sold in Canada. 8 and Olaplex No. But some customers who spoke to Insider said the products did the opposite of what they promised. Winning a court case is only half the battle for Olaplex. They disputed the brand's social media messaging that its products could revive "compromised hair.". Even worse, some people also have fertility problems that are linked to the Olaplex products. Top Class Actions posted an article about Olaplex in April 2022. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. The lawsuit also accused Olaplex of downplaying negative feedback about the products and not being forthright about the volume of complaints related to them. The plaintiffs are collectively seeking $75,000 (62,200) in damages. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. everyone stream Carly Rae Jepsens Dedicated album - jaden . It demanded more than $75,000 in damages for all and to stop false advertising. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. Top Class Actions posted an article about Olaplex in April . While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. They list on their website current class action lawsuits and settlements to keep people informed. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. 3 two times a week. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. Katherine Lawton Olaplex products are safe and effective, as millions . Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. "We have full confidence and believe in the safety and efficacy of our products," the company continued. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. We have full confidence and believe in the safety and efficacy of our products.. This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. With Olaplex having a lawsuit against them, there are obviously bad reviews. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. 2 min read. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. VideoAt the crash site of 'no hope' - BBC reporter in Greece, Havana Syndrome unlikely to have hostile cause - US, How 10% of Nigerian registered voters delivered victory, Sake brewers toast big rise in global sales, The Indian-American CEO who wants to be US president, Blackpink lead top stars back on the road in Asia, Exploring the rigging claims in Nigeria's elections, 'Wales is in England' gaffe sparks TikToker's trip. Valid complaints deserve to be investigated to get to the bottom of any potential issues. It repairs broken bonds and rejuvenates your hair. as well as other partner offers and accept our. This case is being fought not only in the court system but also in the court of public opinion. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. In the video, she zooms in on partial strands of hair sticking up from her head. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Sign up for notifications from Insider! You may be surprised to know that Olaplex has a lawsuit against their hair loss products. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. Overnight on Wall Street is daytime in Asia. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. It is the final formulation that determines efficacy and performance. It adds their hair was left "dry, brittle, frizzy and dull". The consumer lawsuit in Canada highlights its "No. 'Olaplex products do not cause hair loss or hair breakage. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. 4 Bond Maintenance Shampoo and No. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. Top Class Actions is a legal site that handles public lawsuits. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. Sign up for ClassAction.orgs free weekly newsletterhere. Olaplex did not comment specifically on the Canadian lawsuit or refunds. In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. But soon after, she developed dandruff and her hair started falling out in clumps as she showered, she said. Manage Settings Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. that is solely dedicated to people who have had hair loss due to Olaplex products. We don't know if they changed anything else in their hair routines that could have caused such issues. Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. 9 products. This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. The Olaplex products mentioned in the lawsuit include Olaplex No. 2023 BBC. 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. Stay up to date with what you want to know. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. Olaplex states that it does this in three steps. Lastly, it protects your hair from further breakage. Olaplex has a history of digging in and fighting legal battles. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . And a barrage of comments applauding wong for her straightforward response claims against Olaplex started making the rounds before... 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